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WHITE HAT SEO

The white hat SEO techniques I'm about to share with you will make you a better marketer. If you're not interested in getting more quality traffic to your website, get the search engines to love AND trust you, and build a long term business, then this isn't going to be very helpful information.

But since you're still reading you're about to be in for a treat.
There is no other form on online advertising that is as forgiving as search engine traffic. The problem is most people who start out online have no idea what to do. So they start combing the forums looking for advice and information, which 99% of the time is wrong.
So in this article I'm going to tell you exactly how to do white hat SEO.

But first... what is white hat SEO?
Since there isn't an "official" definition of this anywhere on the internet let me give you my definition.

"White hat SEO uses accepted content optimization strategies that focus on human interaction across various platforms on the internet. These strategies are believed to be widely accepted by the search engines and will keep your website from getting blocked or banned. White hat SEO focuses on providing relevant and useful content that the search engines can display to their users for a particular search topic.

Link and traffic building syndication strategies include: Article marketing, video marketing, social media, blogging, and guest blogging."

That means provide something useful for the end user. Don't try to trick the search engines into ranking your content if it stinks. Provide quality content that covers the entirety of a topic, and you will have a much easier time getting your content ranked as you syndicate it throughout the internet.
How to use white hat SEO tactics to get traffic to your site
Traffic is really what it's about on the internet. If you have none, you won't ever make money and your site is worthless. Since Google came out with Panda and Penguin the emphasis has been on providing high quality content to people. Any site that has wanted to survive and continue to rank within Google has had to take this into consideration when allowing webmasters to syndicate content in return for back-links.
The first thing to understand is Google isn't the only way to get traffic on the internet. It's just the biggest search engine. There are tons of other ways to get traffic to your website, but it all comes down to you providing something useful. Here is a short list of ways to build your online presence, and get traffic.

1. Article Marketing: There are only a few article directories out there that are worth it if your goal is to get traffic. Since Google rolled out the animal updates, article marketing has taken a big hit, but it's still extremely effective. Heck, you're reading this on an article directory You just want to make sure to choose a directory that has an editorial process in place, and actually has people who use the site. What's the point of marketing on sites that have no traffic right?

   

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2. YouTube: YouTube has become a monster. It is now the 2nd largest search engine on the entire planet. A great way to use YouTube is to re-purpose your content and turn it into a video. Or you can optimize your video to drive traffic to your original content on your site. You can do this by creating a short 1-2 minute video letting someone know you put up a post at your site that is exactly what they are looking for. YouTube can be a HUGE source of traffic for you. Just get busy and create small videos that are targeted towards your audience. YouTube has social signals built in as well. People who see your videos can like, comment, and share your videos. This all helps with your rankings.

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3. Social Media: Social signals have become increasingly more important in getting your content to rank on all of the search engines. The search engines want to see that you have a presence online. They want to see that you have followers, likes, and create useful content that others will share. This kills two birds with one stone because as you create your social media presence, you are also getting traffic to your website from people who are interested in the types of things you have to say.

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4. Squidoo Lenses: The search engines love this site. If you take the time to build a really cool, and high quality Squidoo lens, there is a chance you can rank on the first page in a matter of days. Quick warning though. Squidoo has become very picky as well with the content they allow on the site since Google's animal updates. They don't want crap, low quality content. Or content that is spun, or duplicate content that's already posted on another site. But if you do take the time to build a really good lens, you can get traffic from both the huge community on Squidoo and from the search engines as well.

These are 4 of the best white hat SEO techniques around. You might have heard this before, but content is king on the internet. The key to building a business using white hat SEO is to be consistent with your content creation. The one thing you can't control is where you rank. But you can control where you syndicate your content, and what kind of value you provide.
If you simply focus on writing one blog post per day, and tell others using the methods I describe above, you will be ahead of 99.9% of the marketers who never make a dime online and are always looking for short cuts.